Marketing in the News: 346 Funerals and an Airliner that Doesn't Fly

Grounded 737 MAX Airliners sit on the ramp in Seattle. I have always been extremely interested in the world of aviation. I am immersed in it daily, and I fully expect a long career in the air. In that world, one of the largest players of the all is the Boeing Aircraft Corporation, the largest aircraft manufacturer in the world. Odds are extremely high that you have travelled in a Boeing airliner. In 2019, the world’s confidence in Boeing was shaken when their newest airliner, the 737 MAX, ripped the controls from their human pilots to dive straight into the ground, not once, but twice. Both times, everyone on board died, for a total of 346 casualties. This airliner has been grounded worldwide, and Boeing is left with more than 400 brand new, unsellable aircraft sitting in a parking lot in Seattle, while changes are made to make the plane safe again. Boeing’s mission is to provide high-quality, efficient jet aircraft to airlines. For an airliner to be viable for mainstream ...